As a business owner, you may be non-plussed about Google+. Right now it’s by personal invitation only, for personal use only. But what are the implications for the new social media site and how it will affect Facebook usage, which is tough enough to get a handle on with its site enhancements every few months? And what about the 140-character social media site Twitter? Will you lose your “fans” and “followers” you’ve worked so hard to build since you jumped on the SM bandwagon?
Let’s take a look at what Google+ currently is and how it may change the way people communicate in the future. More importantly, how can you easily tie these services in to your web site to increase web views and search engine optimization?
+1 me. Unlike the “like” button on Facebook or a “RT” (retweet) on Twitter, the +1 button added to websites and articles aims to improve it’s search ranking but doesn’t share that “add” anywhere except for the profile. Also, you can’t +1 anything unless you have a Google account. Will people sign up for Google in droves? Time will tell, but our assessment is to stay ahead of the curve, go ahead and get one. It’s free and improving your ranking is always a good thing.
Circles. At this time, adding new followers to circles enables the user to create groups based on whatever interest or category you wish. You do not have to add anyone to a circle just because they’ve added you. Also, the names of your circles are private, so they won’t see where you’ve put them. This enables you to read and communicate more effectively with your niche circles.
Hangouts. Another Google+ exclusive is the Hangouts feature, which let you create hangouts and talk with people via webcam. We can see this becoming a nice feature for businesses with clients, vendors and prospects in other cities.
While we don’t see Google+ jeopardizing other social media networks at this time, we do see it as another opportunity for connection and communication, so talk to us about how a CMS (content management system) web solution can enable you to add widgets for social media, blogs, photo streams, and more to enhance your web presence and provide a rich user experience.


NewsOK Q&A with Phase 2’s Shane Kempton
NewsOK.com’s Paula Burkes recently had a Q&A session with Phase 2’s Shane Kempton. The topic: Domain creations approved for brands and organizations. Read the article here www.NewsOK.com/Business_Q&A