If you have ever been to the Phase 2 Intergalactic Headquarters in the Perimeter Technology building, chances are you have seen our white board with dozens of crazy words and phrases scrawled thereon. This fun tradition dates back to 2003 when Bret Carlson got the ball rolling with some dandy made-up words that slipped out in client meetings. Since the inception of the Phase2ism board, our ears are constantly attuned to capture any new gems to add to our growing list, whether in client meetings, conference calls, or casual office conversation. You never know who’ll make the list.
“Fontin It Up”
~Verb
Adding and changing fonts on a web design layout to make it more visually appealing.
Jamie Russel – 01/29/07
“SKU Explosion”
~Noun
A display of a large number of products within the page on an online catalog.
Stacie Stewart – 12/27/06
“Signer-Offer”
~Noun
The client liaison with utmost authority on a project.
Shane Kempton – 11/22/06
“2.0ish Lookin”
~Adjective
A design that utilizes the mainstream definitions of Web 2.0.
Jamie Russell – 11/20/06
“Buttonized”
~Adjective
Having given a bit of text or graphic a beveled edge in order to solicit clicking by an end user.
Steve Crosthwait – 10/11/06
“Flabbergasted It Out”
~Verb
What a programming error did to a web application causing instability.
Shane Kempton – 06/27/06
“For Kicks and Wriggles”
~Adjective
Just for fun.
Malena Lott – 03/06/06
“Retarted”
~Adjective
Retarded, spelled by someone who may very well be.
Shane Kempton – 11/30/05
“Content Putter-Upper”
~Noun
Also ‘Content Putter-Inner’: An employee in charge of posting content to a website. In our case, Jacob Eck was hired to fill the position of Content Putter-Upper.
Shane Kempton – 11/16/05
“Rastinize the Bouillon”
~Phrase
A possible corruption of the phrase “Rasterize the Boolean” which roughly translated would be, “convert the true/false data type into a pixel-based image”. Obviously, this was an attempt by our upper management to sound more technical than they really are.
Heath Clinton – 10/15/05
“Cyclistically”
~Adverb
One right after the other.
Dave Stewart – 04/22/05
“Vectrix”
~Noun
A grid or matrix.
Heath Clinton – 03/30/05
“Technologicallywise”
~Adjective
Based on the technology at our disposal.
Shane Kempton – 01/13/05
“General Specifics”
~Noun
Something specific… in general… I guess.
Josh Fry – 06/02/04
“Invisible Shopping Cart”
~Noun
An e-commerce module that is hidden on a page… although it was never determined how an end user would actually interface with the module.
Ryan Schafer – 03/24/04
“Alphabeticalize”
~Verb
A corruption of ‘alphabetize’.
Ryan Schafer – 01/14/04
“Imagely”
~Adverb
Pertaining to the pictures on a web page.
Travis Clark – 09/04/03
“Left-Rightage”
~Noun
The relative placement of an image or module on a web page.
Kevin Lagge – 06/30/03
“Crayon Appeal”
~Noun
The use of a wide variety of bright colors to give a website a finished, polished feeling.
Sid Emert – 12/21/06
“DeDreamweavering”
~Verb
A programming term describing the removal of extraneous formatting added by the graphic designer and his WYSIWYG authoring tools.
Shane Lindstrom – 12/15/06
“Substantially the Same Size”
~Adjective
A new way of saying, “Basically the same size”.
Heath Clinton – 11/23/06
“Brochury”
~Adjective
A website that looks and feels like a brochure.”.
Kathy Bridges – 06/19/06
“Iconners”
~Plural Noun
Web users who prefer clicking on icons, as opposed to ‘linkers’ who prefer clicking on links.
Jamie Russell – 10/31/06
“Statisticallywise”
~Adjective
Based on the evidence garnered by the web tracking system.
Dr. Terry Dray – 04/28/06
“Eyemuffs”
~Noun
A device worn by people in the presence of obscenely bright light or poorly designed web sites.
Roxy Kostuck – 01/16/06
“Inky on Papy”
~Noun
A condition whereby Phase 2 moves ahead with a proposed project.
Mark Towler – 2005
“Pop-uppy”
~Adjective
A web site that spawns an aggravating number of new windows.
Dr. Terry Dray – 10/14/05
“The Whole Bar Mitzvah”
~Noun
The entire page.
Christina Felton – 05/19/05
“Invisible Floating Logo”
~Noun
A suggestion on how to place a logo on the page without it interfering with the layout below.
Christina Felton – 05/19/05
“Dranken”
~Verb
Past tense of drink. Perhaps this a viable usage of the word in some circles or at some state of enebriation.
Chad Scott – 03/30/05
“T-Boniest”
~Verb
Something that is the just like T-Bone, aka Travis Clark.
Josh Fry – 12/10/04
“Chicken It”
~Verb
To force something into a web page despite any programmatic hurdles that may prevent such an addition. Usage: “Just chicken it in there.”
Mary Cunningham – 03/25/04
“New Millenniumish”
~Adjective
Design or technology that is exceptionally cutting-edge.
Ryan Schafer – 01/15/04
“Determinates”
~Verb
A corruption of ‘determines’.
Bret Carlson – 12/05/03
“Infrastructurally”
~Adverb
Based on the infrastructure of a web environment.
Bret Carlson – 09/13/03
“Codematically”
~Adverb
Regarding the programming behind or required for a web page.
If you have ever been to the Phase 2 Intergalactic Headquarters in the Perimeter Technology building, chances are you have seen our white board with dozens of crazy words and phrases scrawled thereon. This fun tradition dates back to 2003 when Bret Carlson got the ball rolling with some dandy made-up words that slipped out in client meetings. Since the inception of the Phase2ism board, our ears are constantly attuned to capture any new gems to add to our growing list, whether in client meetings, conference calls, or casual office conversation. You never know who’ll make the list.
“Fontin It Up”
~Verb
Adding and changing fonts on a web design layout to make it more visually appealing.
Jamie Russel – 01/29/07
“SKU Explosion”
~Noun
A display of a large number of products within the page on an online catalog.
Stacie Stewart – 12/27/06
“Signer-Offer”
~Noun
The client liaison with utmost authority on a project.
Shane Kempton – 11/22/06
“2.0ish Lookin”
~Adjective
A design that utilizes the mainstream definitions of Web 2.0.
Jamie Russell – 11/20/06
“Buttonized”
~Adjective
Having given a bit of text or graphic a beveled edge in order to solicit clicking by an end user.
Steve Crosthwait – 10/11/06
“Flabbergasted It Out”
~Verb
What a programming error did to a web application causing instability.
Shane Kempton – 06/27/06
“For Kicks and Wriggles”
~Adjective
Just for fun.
Malena Lott – 03/06/06
“Retarted”
~Adjective
Retarded, spelled by someone who may very well be.
Shane Kempton – 11/30/05
“Content Putter-Upper”
~Noun
Also ‘Content Putter-Inner’: An employee in charge of posting content to a website. In our case, Jacob Eck was hired to fill the position of Content Putter-Upper.
Shane Kempton – 11/16/05
“Rastinize the Bouillon”
~Phrase
A possible corruption of the phrase “Rasterize the Boolean” which roughly translated would be, “convert the true/false data type into a pixel-based image”. Obviously, this was an attempt by our upper management to sound more technical than they really are.
Heath Clinton – 10/15/05
“Cyclistically”
~Adverb
One right after the other.
Dave Stewart – 04/22/05
“Vectrix”
~Noun
A grid or matrix.
Heath Clinton – 03/30/05
“Technologicallywise”
~Adjective
Based on the technology at our disposal.
Shane Kempton – 01/13/05
“General Specifics”
~Noun
Something specific… in general… I guess.
Josh Fry – 06/02/04
“Invisible Shopping Cart”
~Noun
An e-commerce module that is hidden on a page… although it was never determined how an end user would actually interface with the module.
Ryan Schafer – 03/24/04
“Alphabeticalize”
~Verb
A corruption of ‘alphabetize’.
Ryan Schafer – 01/14/04
“Imagely”
~Adverb
Pertaining to the pictures on a web page.
Travis Clark – 09/04/03
“Left-Rightage”
~Noun
The relative placement of an image or module on a web page.
Kevin Lagge – 06/30/03
“Crayon Appeal”
~Noun
The use of a wide variety of bright colors to give a website a finished, polished feeling.
Sid Emert – 12/21/06
“DeDreamweavering”
~Verb
A programming term describing the removal of extraneous formatting added by the graphic designer and his WYSIWYG authoring tools.
Shane Lindstrom – 12/15/06
“Substantially the Same Size”
~Adjective
A new way of saying, “Basically the same size”.
Heath Clinton – 11/23/06
“Brochury”
~Adjective
A website that looks and feels like a brochure.”.
Kathy Bridges – 06/19/06
“Iconners”
~Plural Noun
Web users who prefer clicking on icons, as opposed to ‘linkers’ who prefer clicking on links.
Jamie Russell – 10/31/06
“Statisticallywise”
~Adjective
Based on the evidence garnered by the web tracking system.
Dr. Terry Dray – 04/28/06
“Eyemuffs”
~Noun
A device worn by people in the presence of obscenely bright light or poorly designed web sites.
Roxy Kostuck – 01/16/06
“Inky on Papy”
~Noun
A condition whereby Phase 2 moves ahead with a proposed project.
Mark Towler – 2005
“Pop-uppy”
~Adjective
A web site that spawns an aggravating number of new windows.
Dr. Terry Dray – 10/14/05
“The Whole Bar Mitzvah”
~Noun
The entire page.
Christina Felton – 05/19/05
“Invisible Floating Logo”
~Noun
A suggestion on how to place a logo on the page without it interfering with the layout below.
Christina Felton – 05/19/05
“Dranken”
~Verb
Past tense of drink. Perhaps this a viable usage of the word in some circles or at some state of enebriation.
Chad Scott – 03/30/05
“T-Boniest”
~Verb
Something that is the just like T-Bone, aka Travis Clark.
Josh Fry – 12/10/04
“Chicken It”
~Verb
To force something into a web page despite any programmatic hurdles that may prevent such an addition. Usage: “Just chicken it in there.”
Mary Cunningham – 03/25/04
“New Millenniumish”
~Adjective
Design or technology that is exceptionally cutting-edge.
Ryan Schafer – 01/15/04
“Determinates”
~Verb
A corruption of ‘determines’.
Bret Carlson – 12/05/03
“Infrastructurally”
~Adverb
Based on the infrastructure of a web environment.
Bret Carlson – 09/13/03
“Codematically”
~Adverb
Regarding the programming behind or required for a web page.
Travis Clark – 06/27/03